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SBI General implements Doorstep Crop Insurance Policy Distribution Mega Drive – “Meri Policy Mere Hath” to support farmers

AZIR KHOBOR Mumbai, March 3 :  SBI General one of India’s leading General Insurance Companies has implemented massive drive of PMFBY (Pradhan Mantri Fasal Bima Yojana) Policy Distribution, “Meri Policy Mere Hath”, an initiative by the Ministry of Agriculture & Farmers Welfare under ‘‘Azaadi Ka Amrit Mahotsav” Campaign to the support farmer communities.

The aim of this campaign is to spread awareness, to reach the remote places of India and educate farmers about benefits of crop insurance that will provide them with financial assistance in case of crop loss or harm due to natural disasters. The policy distribution at the doorstep of farmers is a unique initiative wherein physical copies of crop insurance policies will be distributed to those farmers who are enrolled in the Pradhan Mantri Fasal Bima Yojana (PMFBY) through special camps at gram panchayat/village level. Along with the policy copy, SBI General will also distribute a copy of the FAQs about PMFBY to help farmers under the scheme better.  A toll-free number and website details will be provided in the policy copy to help farmers intimate their claims in the event of any calamities.


Mr. PC Kandpal, MD & CEO, SBI General Insurance, said, “At SBI General, we have always ensured equal focus on both India and Bharat. Speaking of Bharat, we are deeply rooted to every nook and corner of the country, thereby ensuring to offer right insurance cover for the rural communities. In line with this vision, SBI General has been associated with PMFBY for 6 years now and we are happy to further strengthen this commitment by driving ‘Meri Policy Mere Hath’ initiative and support the government in empowering the farmer community”.

About SBI General Insurance Company Limited:
SBI General is one of the fastest growing private general insurance companies, with the strong parentage of SBI, we, at SBI General Insurance, are committed to carry forward the legacy of trust and security; and have a vision is to become the most trusted general insurer for a transforming India.
Ever since our establishment in 2009, from 17 branches in 2011, we have expanded our presence to over 137 branches pan-India. Till date, we have served around 8.7 crore customers.
We follow a robust multi-distribution model encompassing Bancassurance, Agency, Broking and Retail Direct Channels. On the distribution network front, we have strong distribution partners adding up our reach to every nook and corner of India, with SBI’s over 22000 branch network, Agents, other financial, OEM and digital partners.
We currently serve three key customer segments viz. – Retail Segment (catering to Individual & Families), Corporate Segment (catering mid to large size companies) and SME Segment; and are future-ready to serve the growing needs of Indians with new age-processes and services at affordable prices.

SBI General Insurance closed the financial year 2020-21 with a Gross Written Premium (GWP) of Rs. 8312 crore with a growth of 22% and net profit of the Company grew by 32%. The company has shown steady growth for the past 4 years, while maintaining positive track record of underwriting.

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