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Ather Energy enters Assam with its first retail outlet in Guwahati; begins retailing the 450X, India’s leading electric scooter.

Ather Energy and SAR Group celebrate the inauguration of the new experience centre at Bharalumukh in Guwahati : Ather Energy’s 31st Experience Centre in India.

AZIR KHOBOR, Guwahati, 11th March : Ather Energy, India’s leading electric scooter brand, began its retail operations in the North East region in the capital city of Guwahati, Assam. The new retail outlet, Ather Space, located at Bharalumukh, will retail the Ather 450X, one of India’s quickest and smartest scooters, alongside the Ather 450 Plus. The Ather Space will provide a unique ownership experience along with complete service and support for the owners.


Ather Energy is India’s leading electric 2-wheeler manufacturer, known for the 450X and 450 Plus, the country’s leading electric scooters. Founded in 2013 by a couple of young IIT Madras alumni, Tarun Mehta, and Swapnil Jain, Ather Energy has been at the forefront of the EV revolution in India. The company launched India’s first truly intelligent electric scooter – Ather 450 in 2018 in Bangalore. Buoyed by strong demand for EV scooters in the country, Ather Energy has surged ahead, registering 20% month-on-month sales growth over the past year. To cater to the growing demand, Ather Energy is expanding its retail presence across the country. Currently, the company has 30 experience centres across India, and by March 2023, it plans to open 150 experience centres in 100 cities.

Speaking on the occasion, Mr. Swapnil Jain, Co-founder & Chief Technology Officer , Ather Energy, said, “Assam is by far the most progressive state in the North East and has been on par with states like Maharashtra, Karnataka, and Rajasthan, in terms of EV registrations. The state has been actively promoting the faster adoption of electric vehicles, which has resulted in increased consumer awareness and demand. Consumers are looking to upgrade to electric scooters that offer a great riding experience as well as advanced features and excellent value. The Ather 450X and 450 Plus, which provide an improved ride quality and ownership experience than other 125cc ICE scooters, have been receiving a great response across the country. Consumers are understanding the benefits of owning an EV and we are hopeful that more consumers in Guwahati will make the shift to electric scooters in the coming months”

The new experience centre, which was opened in association with SAR GROUP, is designed to educate customers about every aspect of the vehicle while providing a holistic experience in an interactive space. The Ather Space will offer customers an opportunity to learn about every aspect of the vehicle and provide a complete overview of the various parts with a stripped-bare unit on display. People in the city can book test ride slots on to experience riding a connected & intelligent scooter.

“We are delighted to partner with Ather Energy in Guwahati and are excited to be a part of the electric mobility revolution in the two-wheeler space. Ather Energy with its class leading technology has built a high quality, sustainable and extremely well-performing electric vehicle suitable for all road conditions. With our four decades of experience in the automobile space coupled with the revolutionary product from Ather, we endeavour to provide best-in-class experience to all our customers,” Nitesh Goyal, Director, SAR Group said.

Ather Energy is one of the few OEMs that also invests in building charging infrastructure. The company has installed 2 fast-charging points currently at Ather Space, Guwahati, and plans to add more charging points to strengthen its charging network to provide smooth and stress-free rides for EV owners in the city in the coming months. All Ather Grid locations will be strategically placed in key areas of the city to make them easily accessible to EV owners across Guwahati. Ather Energy also helps customers with setting up home charging solutions in their apartments and residences.

The company recently commissioned its second manufacturing facility in Hosur to cater to the growing demand for its electric scooters. The new facility will allow Ather to manufacture 400,000 units per annum, a significant jump from its current capacity of 120,000 units.

The Ather 450X is the best and most awarded electric scooter available in the country today. Ather Energy designs and builds high-performance and truly intelligent electric scooters that are on par, if not better than the 125cc petrol scooters on the market. The cost of ownership for an Ather Energy vehicle is lower than its petrol counterparts over the long term.

The ex-showroom price post the Fame II revision for the Ather 450X is INR.150,604 & INR 131,594 for the Ather 450 Plus. Considering the total cost of ownership of a comparable 125cc scooter, Ather 450X and Ather 450 Plus owners can now breakeven their investment in 18-24 months and will begin to save nearly Rs. 2 per km in the years after.


About Ather 450X


The Ather 450X is one of the quickest and the smartest scooters in its category and comes in four colours: Grey, Green, and White along with the limited-edition Series 1. The scooter is powered with a 6kW PMSM motor, a 2.9 kWh lithium-ion battery, and comes with 4 riding modes. In addition to Eco, Ride, and Sport, Ather Energy has introduced a new high-performance mode, ‘Warp’. Ather 450X can go from 0 to 40 kmph in just 3.3 sec in Warp mode, making it the quickest scooter in the 125cc category and the perfect choice to navigate through city traffic. The Ather 450X can fast-charge at 1.5km per minute, making it the quickest charging rate in the electric two-wheeler category. Additionally, the electric scooter has a 4G SIM card and Bluetooth connectivity, allowing riders to manage phone calls and music on the touchscreen dashboard. The 17.78 cm (7”) touchscreen dashboard, comes with a colour depth of 16M and a Snapdragon Quad-Core processor. Ather 450X utilises Android Open Source to offer Google Map navigation, on-board diagnostics, and other unique features like Over-the-air updates, Auto Indicator off, and Guide-me-home lights.

About Ather Energy:

Ather Energy, one of India’s first intelligent electric vehicle manufacturers was founded in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain. It is backed by the founders of Flipkart -Sachin Bansal & Binny Bansal- Hero Motocorp and Tiger Global. Ather Energy launched India’s first truly intelligent, electric scooter – Ather 450 in 2018, followed by their new flagship offering Ather 450X in 2020. Ather has also installed a comprehensive public charging network, Ather Grid, designed and built in India. With 200+ charging points across India, Ather Grid is one of the country’s largest fast-charging networks for electric vehicles. The company’s product line has won 37 awards in design, automotive, and technology categories. With 58 Indian and international patent applications, 109 trademarks, and 118 Indian and International design registrations to its name, Ather Energy aims to provide consumers with the best possible ownership experience. Ather Energy currently operates in 24 cities including Bengaluru, Chennai, Hyderabad, Pune, Jaipur, Kochi, Ahmedabad, Mumbai, Mysore, Hubli and Lucknow.

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