Former WWE Champion great Khali Demonstrates the ‘Dhamm Test’ in Guwahati
Guwahati, May 07: The Former WWE Champion Great Khali, a strong man of his international repute has graced the occasion to unveil the “Dhamm Test” to substantiate the superior quality of Maithan Steel and his statement of using Maithan in building his own home. The resonance of the strongest steel is an undisputable proof of the supreme quality and standards.
The Great Khali demonstrated the “Dhamm Test” in which a marked difference in sound was heard when a TMT rebar made of strong steel was dropped from a height vis-à-vis an ordinary grade TMT rebar. The resonance sound of the strongest steel is an undisputable proof of the highest quality standards.
The Great Khali, expressed his opinion “Maithan TMT World Champion hai… saare international tests pass kiye hain. Hamara “dhamm test” sabit karega ki Maithan Bharat ki shaan hai. Iss liye Maithan mere dil ke bohot kareeb hai.”
For mass consumer awareness the “Dhamm Test” TVC is going on air, there are distinct plans for live demonstrations of the same by trained personnel at various customer points and dealer shops to appreciate and evaluate the best quality before procuring a TMT Rebar, which would ease the purchase decisions of any consumer and dealer.
Addressing the press meet on May 7th, 2022 at Vivanta Guwahati, Sri Madhur Agar walla, Director,Maithan Steel, said “The Great Khali has always been an inspiration as a brand ambassador not only because he establishes his unrelenting strength but also to convey the fact that just as The Great Khali represented India on an international arena and defeated the best international wrestlers in WWE Championship, similarly Maithan Steel has also passed many international strength tests and surpasses international standards. Our brand ambassador is, much like our brand, is as clean as a whistle, having no controversy; likewise in the past decade we have become a well-known consumer brand with zero quality complaints.”
Shri Kaushal Agar walla, director has highlighted that “Our latest campaign- ‘The Dhamm Test’ is a demonstration of Maithan Steel TMT Rebar adhering to the highest quality& strength standards, which is a reaffirmation of the company’s commitment to the community and the country to deliver the best quality Steel.“
The journey of trust and excellence commenced two decades ago with the establishment of state-of-the-art Integrated Steel plant in the state of West Bengal,spearheadedbyMr.BinodKumarAgarwalla, who is now the chairman. Maithan Steel has set newer benchmarks in the infrastructure sector as its products have passed international strength test. During Covid-19 pandemic Maithan Steel has made significant investments in modernisation and expansion of their plant, with capacity more than doubling to 500,000 Metric Tonnes finished steel per annum. Having provided 1500 direct employment and generated 10,000 indirect employment, Maithan Steel is a staunch believer in the“Make in India”initiative.Transparentpracticesandbusinesspolicieshaveledtothecompany