OnePlus launches all-new OnePlus Road Trip campaign, kicks off initiative in Guwahati

AZIR KHOBOR, 11th May 2022, Guwahati: OnePlus India, the global technology brand, has launched a first-of its kind campaign by the brand, called the OnePlus Road Trip. The exciting, new initiative kickstarted in Guwahati and aims to provide a unique OnePlus experience to its community across the Northeast region.

The OnePlus Road Trip initiative was flagged off in Vivanta Guwahati today , in the presence of its enthusiastic community members, unveiling its special pop-up OnePlus experience outlet that showcases an exciting range of OnePlus products. After the flag-off event at Vivanta Guwahati, the pop-up outlet will be stationed next at IIT Guwahati – 12th May, City Centre Mall – 13th May, Guwahati College – 14th May, followed by Royal Global University, Guwahati – 16th May.

The OnePlus Road Trip’s pop-up experience outlet is set up in a massive 17 ft canter truck, and will enroute through multiple cities and towns across several states such as Assam, Meghalaya, Tripura, and Manipur amongst others in the Northeast region. Through the OnePlus Road Trip, community members and consumers will receive a unique opportunity to gain first-hand experience of OnePlus’ newly launched products – the OnePlus 10R, OnePlus Nord CE 2 Lite as well as the Nord Buds. Consumers will also be able to purchase these products while availing exciting offers as part of the initiative. Besides displaying the smartphones and accessories, the pop-up experience store will also serve as an opportunity for tech enthusiasts from Northeast region to gain membership with the coveted OnePlus Red Cable Club and earn exclusive benefits.

As part of this innovative OnePlus Road Trip campaign, The brand has transformed the large canter truck into a mobile experience outlet. This pop-up outlet is designed to reflect the premium experience of the popular OnePlus Experience Stores, and showcases key elements such as the minimal premium design, inlet logos as well as wooden flooring with optimal lighting.

Saurabh Kapoor, Director, Category and Brand Management, OnePlus India, welcomed the community and audience at the flag-off event. Addressing the occasion, Saurabh Kapoor shared, “We at OnePlus are excited to unveil the all-new OnePlus Road Trip campaign today. Assam, and Northeast market at large, are a truly special market for us with a growing demand for OnePlus experience and houses a thriving community. We are thrilled to bring the OnePlus experience closer to our consumers’ doorsteps in the region, and provide them with this unique Saurabh Kapoor, Director, Category and Brand Management, OnePlus India, welcomed the community and audience at the flag-off event. Addressing the occasion, Saurabh Kapoor shared, “We at OnePlus are excited to unveil the all-new OnePlus Road Trip campaign today. Assam, and Northeast market at large, are a truly special market for us with a growing demand for OnePlus experience and houses a thriving community. We are thrilled to bring the OnePlus experience closer to our consumers’ doorsteps in the region, and provide them with this unique opportunity to gain an intimate experience of our products.

We are committed to providing our consumers across India with unparalleled premium user experience. And we look forward to extending the same to our growing community in the Northeast.”

OnePlus has recently launched one of the fastest charging consumer smartphones in the world – the OnePlus 10R 5G alongside its most affordable 5G smartphone- OnePlus Nord CE2 Lite 5G which targets the youth and Gen Z. The first Nord-branded earbuds called OnePlus Nord Buds were also unveiled at the latest launch which will be targeting the entry-level price segment. These devices will be showcased at the pop-up store for visitors to experience.