BREEZER Unveils its New and Vibrant Identity
The new packaging echoes the brand’s ethos of being playful and vibrant
AZIR KHOBOR, GUWAHATI , JUNE 9, 2022: India’s most trusted and loved RTD (ready-to-drink) brand, BREEZER, unveils an all-new identity/packaging for its entire range of products after decades. The new look is a manifestation/reflection of the brand’s quintessential character of being vibrant and playful. This packaging revamp aligns with BREEZER’s goal to be seen as the most preferred RTD brand for consumers celebrating moments.
In India, BREEZER is currently available in delightful flavours like Blackberry Crush, Cranberry, Blueberry, Jamaican Passion, Watermelon Mint and Orange. Making the packaging livelier and more attractive for these variants, BREEZER has introduced flavour notes on the bottles like Zesty Orange, Crisp Watermelon Mint, Tangy Cranberry, Delicious Blackberry Crush, Exotic Jamaican Passion, and Tasty Blueberry to aptly define each variant’s taste. BREEZER’s repackaged products are now available on shelves across key markets in India and will soon be available pan India.
Arti Hajela, Category and Brand Lead, RTD AMEA, said, “BREEZER has always embodied fun and colourful experiences. Keeping our consumers at the heart, we are thrilled to introduce our all-new product packaging. Packaging for a vibrant brand like BREEZER is undoubtedly our most perceptible and noticeable asset. By introducing the refreshed look, we want to strengthen our bond with our consumers and help them comprehend the brand’s true spirit.”
Currently, BREEZER holds the highest market share in the RTD segment in the country. Fortifying this position as a category leader, the brand focuses on delivering consumers’ best flavours and new age experiences.