Your Voice, Our Strength

SBI General Insurance announces its 3rd Crop Insurance Week awareness campaign under the umbrella of Azadi Ka Amrit Mahotsav

Launches massive awareness activities to support farmer communities across 5 State

AZIR KHOBOR, MUMBAI , JULY 5, 2022: SBI General, one of India’s leading general insurance company, announced its 3rd ‘Crop Insurance Week’ awareness campaign. The company will conduct various activities, workshops, and training programs for farmers, supported by Azadi Ka Amrit Mahotsav. Under this campaign, SBI General will initiate awareness activities across the country in the States of Rajasthan, Karnataka, Himachal Pradesh, Uttarakhand, and Assam.


The awareness week will be flagged off in the presence of dignitaries from each assigned State and inaugurate the Information Education and Communication (IEC) vans. The general insurer will educate and help farmers during Crop Insurance Awareness Week in understanding all scheme features and benefits in risk protection right from standing crops, preventing sowing/planting hazards, covering post-harvest losses, securing them throughout the crop cycle. To raise awareness in these States, the company has planned several field level events engaging the farmers by way of workshops, master classes, and on-site visibility activities in order to increase interaction with the farmers and help them to understand the scheme features, its benefits, and the process of enrollment.



Commenting on the campaign, Ms. Priya Kumar, Head – Emerging Business Lines, Rural & Agri, SBI General Insurance said, “Crop Insurance Week is an important milestone specially during this period as we celebrate Azadi Ka Amrit Mahotsav, we would like to extend our gratitude towards the farmers of the Nation and stay committed to successful implementation of the PMFBY scheme. . Farmers’ participation in the crop insurance schemes needs special focus and at SBI General, our vision is to safeguard the interests of the farmers during the time of loss and offer them a comprehensive risk protection solution through our insurance program for all exposures faced by them and likely risks associated.


“The Pradhan Mantri Fasal Bima Yojana (PMFBY) is one of the most effective Insurance program aimed at proving necessary financial assistance in case of any losses faced by the farmers and we at SBI General Insurance are delighted to have engaged with the farmers and help them secure the risks through crop insurance and contribute to the overall success of the PMFBY scheme. Truly becoming a General Insurance for every Indian with Suraksha and Bharosa Dono ”Ms. Kumar added.


Having covered over 2 crores farmers and a range of 64 crops the company has constantly supported the farmers with all the necessary assistance required in securing their crops.

About SBI General Insurance Company Limited:

SBI General is one of the fastest growing private general insurance companies, with the strong parentage of SBI, we at SBI General Insurance, are committed to carry forward the legacy of trust and security; and have a vision is to become the most trusted general insurer for a transforming India.


Ever since our establishment in 2009, from 17 branches in 2011, we have expanded our presence to over 137 branches pan-India. Till date, we have served over 10 crore customers. We have been awarded ‘Insurer of the Year’ in the non-life category at FICCI Insurance Industry Awards, for two consecutive years.

We have a robust multi-distribution model encompassing Bancassurance, Agency, Broking, Retail Direct Channels and Digital tie-ups. The widespread network of distributors like 22000 plus SBI branches, Agents, Other financial alliances, OEMs, and multiple digital partners enables us to extend our reach to the pocketed remote areas of India.

We offer a bouquet of products spread across wide range of line of businesses to cater to customers in all segments like Retail, Corporate, SME and Rural, ensuring the accessibility in both forms i.e., digital as well as physical.

Our CSR programme is driven by the mission of serving the most vulnerable communities and people at risk with sustainable interventions that can help in enhancing their lives. In line with this objective, we have been associating with various NGOs and/or programs to contribute to various areas aligned with our focus areas of CSR philosophy, like health, road safety, sanitation, education, sustainability & livelihoods, and sports.

SBI General Insurance reported a 11% growth in Gross Written Premium (GWP) in FY 2021-22 and the GWP stood at INR 9260 crore. With the increasing need of health insurance, we have a very channelized strategy for health insurance business, which has reflected in 50% growth in health insurance GWP for the FY2021-22.

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