Top indicators to watch out for while shopping for supplies of construction materials
AZIR KHOBOR, GUWAHATI, 31 AUGUST, 2022 : The prevalence of counterfeit goods has become a significant issue for both manufacturers and buyers. Given the wide range of light construction material products available in the market, it is difficult to distinguish between authentic and counterfeit products. This not only presents several challenges for the market players, but it also has an adverse effect on the economic development of reliable businesses and customers through missed sales, downtime, and replacement expenses.
In Guwahati and other north-eastern regions of India, Saint-Gobain India, taking stand on behalf of Compass Combination Stone have identified the issue and has recently taken criminal action against various counterfeiters. To eliminate supply of counterfeit products from the market, Saint-Gobain India has carried out series of raids and cooperated with the police on their investigation. A warning is issued to avoid being duped by any information on the improper use of trademarks belonging to Compass, Norton, Saint-Gobain, or their derivatives. In addition to undermining a well-known company’s reputation and value, counterfeit goods frequently have negative, even fatal, effects on the unsuspecting buyer.
Do and Don’ts to avoid counterfeit materials
Investigate unaffiliated suppliers: Even though third-party sellers that offer products on well-known websites are reliable, it necessary to do research on the sellers history in the market before making a purchase and alsoit is vital to understand the vendor’s profile. By checking on the sellers return policy and after purchase services you can determine the reliability of the seller
Inspect the customer review: It’s vital to check the brand’s website for the retail price suggested before purchasing any products because those that are offered at steep discounts are mostly likely to be counterfeit. Since counterfeiters work to avoid detection, even little discounts could be a red flag
Examine the product and package carefully: Companies typically place their logo on the packing, so if the product that is purchased is a generic-looking it can be a fake. Additionally, it is important to keep an eye out for misspellings or modified logos. To gain a sense of what the company logo, company colour, instructions, and warranties, the company’s website refer to
Purchase goods directly from a reputable retailer: The safest approach to avoid purchasing counterfeit goods is to buy from authorised manufacturers’ sellers. If you cannot track the source of the product’s transaction back to the original producer, there is a higher chance of counterfeits.