Mother’s Recipe launches a new TVC for its Ready-to-Cook range for the Northeast region

AZIR KHOBOR, GUWAHATI, JUNE 26, 2022: The concept of ‘convenience food’ has been steadily gaining popularity in India. The busy lifestyles of the millennial workforce, a spike in gross family income, and the concept of nuclear families growing have contributed to the Indian ready-to-cook (RTC) food segment rising significantly in recent years. Mother’s Recipe – a Made in India, leading food brand well known for its authentic and traditional pickles is also focusing on its Ready to Cook category and has launched its first TVC for the Northeastern market, which will be aired across Assam, Manipur, Mizoram, and Meghalaya.This wide range of Ready to Cook is available across all leading supermarkets, and groceries as well as online at https://www.mothersrecipe.com/product-category/ready-to-cook/. Mother’s Recipe’s entire range of products are available online at www.mothersrecipe.com

The new TVC is a perfect depiction of how today’s working young couples are pressed on time and are dependent on restaurant food. The film starts with a snapshot of the mundane life of a working young couple who have returned from the office post a hectic schedule. Since the wife is too tired to cook, urges her husband if she could order food and begins browsing her phone for options. In the meanwhile, to surprise her, the husband in the kitchen scouts for Mother’s Recipe ready to cook Paneer Butter Masala and Veg Biryani and begins preparing the meal. As she frowns at the fact the delivery would take time, to her astonishment the husband had already prepared the meal within 15 mins. Mother’s Recipe Ready to Cook range offers a variety of popular cuisines that is so convenient that they can be made by anyone.

TVC Link – https://www.youtube.com/watch?v=Bpl-B-FHKnk

Ready to Cook gravy mixes spread across a wide range of delicious popular recipes like Butter Chicken, Chicken Biryani, Chicken curry, Chicken Moghalai, Mutton curry, Paneer Butter Masala, Kadhai Paneer, Veg Biryani, etc. The product is not only convenient but also made keeping health in mind, as the product has NO added MSG, No artificial colours, no artificial flavours, and has a perfect taste.

Commenting on the Ready toCook (RTC) range, Ms. Sanjana Desai, Executive Director, Mother’s Recipe said “Mother’s Recipe as a brand stands for bringing in the traditional taste of authentic recipes across all its product range. In today’s time, working population, millennials are constantly on the lookout for easy options, our Ready to Cook range not only cuts down the cumbersome process of preparing meals but offers quick, tasty, healthy, and convenient food cooked at home. Through this film, we aim to raise awareness about the entire RTC range, a perfectly crafted portfolio of products that offer the much-loved Indian taste in a convenient format.”

USP of our RTC is that it already contains oil, onions, tomatoes, ginger, garlic, spices, and salt, the cooking process is easy as we just need to add fresh paneer/vegetables/ chicken and a perfect meal can be prepared within 10-15 mins.