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Truefitt & Hill – The World’s Oldest Barbershop now in Guwahati

Market leaders in luxury men’s grooming on an expansion spree in India


Azir khobor,Guwahati, 24 February 2023:  Truefitt & Hill, the World’s Oldest Barbershop, as recognised by the Guinness Book of World Records continues its illustrious legacy by bringing their luxury grooming experience for the first time to the historical suburb of Guwahati. With the launch of Truefitt & Hill, on GS Road, Dispur, Guwahati, the identity of Guwahati has received a further impetus. The launch is in line with the company’s 30 city expansion strategy to open 50 luxury grooming experiences by year 2025 in the domestic market.
The luxury barbershop was inaugurated today in Guwahati by Mr. Prannay Dokannia, Managing Director & COO, Lloyds Luxuries Ltd.
There was a dearth of exclusive male grooming options in Guwahati which made it a prime niche market to promote luxury grooming with a royal touch by Truefitt & Hill. Keeping up with the brand’s legacy, the ambience of the Guwahati barbershop is elegant, and of noble standards. The spacious and sprawling 1700 sq ft store has classy interiors, done up with warm ivory and mahogany wood, thus providing a relaxing environment to the brand’s discerning patrons. Besides signature services like Royal Shave, Royal Haircut, Truefitt & Hill also offers privileged Membership in which patrons can avail complimentary benefits, special discounts across several well-known brands. On speaking about the launch, Mr.Shreekrishna Gupta, Chairman – Lloyds Luxuries Ltd shares, “It is indeed a progressive sign for our growing industry of luxury grooming market and how personal care and grooming has become an integral part of our modern living. The newest location at Guwahati is a perfect match for the luxe brand, as we can reach out to our patrons in this upmarket suburb on GS Road, Dispur at Guwahati which has become a retail paradise and a haven for HNI & UHNI’s. We at Truefitt & Hill are sure that each of our trusted clientele gets the best of our services and products. Every service from haircut to shave, each interaction is executed with great precision and with strict hygiene and safety precautions.”


Truefitt & Hill along with Lloyds Luxuries Ltd have successfully launched 30 exclusive state-of-the-art barbershops across 14+ cities in India. Keeping up with high demand the brand is hopeful to explore new horizons and potential avenues for the grooming sector in the coming years. They provide a soothing experience with a quintessential regal touch, which is becoming an indispensable part of our modern lifestyle.

Mr. Prannay Dokkania, Managing Director & COO, Lloyds Luxuries Ltd excitedly shares, “In the last decade, we see a considerable change in male grooming, and men have become more conscious about what they wear and how they look. We are the market leaders in men’s grooming products which are specially chosen to suit Indian men. We plan to reach 50 barbershops in the top 30 cities in India and its subcontinent by the end of 2025.” Besides the high-end luxury men’s grooming services, Truefitt & Hill has a range of men’s grooming products like shampoo, serum, aftershave balm, bath & shower gel, colognes, luxury shaving soap, shaving cream, brushes, and a lot more. The wide range of products have been curated to make one look dapper for a date or debonair for a meeting.

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